This project involved branding and concept development , labeling, and advertising spot recordings for "CULEBRA", an internationally awarded Mexican beer. "CULEBRA" is the first craft beer that maintains distribution throughout the country, covering more than 1,800 points of sale in stores such as Walmart, Soriana, HEB, Costco, and 7-Eleven. It can also be found for sale in over 50 restaurants located in Europe and Asia to include important markets in France and China.
